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GETTING IT RIGHT
Right Strategy 2015

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Select the Right Strategy to Increase Your Odds of Market Success

There are many paths to market success. Selecting the right path for your organization means identifying a go-to-market strategy that is compelling, credible and deliverable.

Such a strategy resides at the intersection of your customer’s needs, the market permissions you’ve earned and your organization’s capabilities.

MAKING IT WORK
Customer Experience 2015

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Create a Consistent Customer Experience

Your customer experience ultimately defines you. It should be carefully planned and controlled. It must reinforce your brand and the image you wish create.

By controlling your customer experience you can ensure the promise you make to the marketplace will be kept day in and day out across every key customer touchpoint.

 

 

Strategy Activation 2015

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Use Strategy Activation to Drive Successful Marketplace Implementation

While strategy creates intent–execution creates profits. Strategy Activation® is the new bridge that spans the traditional chasm between strategic intent and marketplace execution. It takes “what” an organization wants to do and defines “how” it is going to do it.

It ensures that the promise made to the marketplace is fulfilled each day by every employee across the organization.

GETTING IT DONE
Leveraging Temporary Resources 2015

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Get the Most Out of Your Contract Resources 

You have many options for augmenting your marketing, market research, and corporate communications departments…from independent contractors to global staffing firms. Choosing the right supplier can be tricky.

This checklist can help you sort through the choices and acquire the best resources available.

Strategy Activation... the book

Strategy Activation… the book

Only 10% of all business strategies will be successful in the marketplace this year. Make sure yours is one of them!!

Wouldn’t it be great if each new strategy you created for your company actually worked in the real world and brought you the results you envisioned? Unfortunately, recent research shows that the odds are stacked against you. Ninety percent of all business strategies fail.But there’s a way to beat the odds, according to author Scott Glatstein in his new eye-opening book, Strategy Activation. Strategy Activation shows you what you must do to make any strategy a success: ceaselessly drive your strategy into each aspect of your business until it permeates every nook and cranny of your firm. It is a must-have for you and anyone in your company who is involved with creating or implementing new ways of reaching customers and improving your bottom line.

Buy Strategy Activation on Amazon.com

 

Here’s just some of what you’ll discover in Strategy Activation:

  • How to choose a viable marketplace promise that gets real results
  • The four reasons most strategies are destined to fail
  • A secret weapon that helps your customers fully experience the benefits of your strategy every time they interact with your company
  • The formula for creating an organization that internalizes and fully executes any vision you create
  • The most frequent “strategy saboteur” within your company and what you can do about it

Download a Free Sample of Strategy Activation

Seminars & Workshops

Seminars and Workshops

*New* – View video Excerpts of our seminars and workshops

Wouldn’t it be great if each new strategy you created for your company actually worked in the real world and brought you the results you envisioned? Unfortunately, recent research shows that the odds are stacked against you. Ninety percent of all business strategies fail.

Based on the ground-breaking book, Strategy Activation: How to Turn Your Vision into Marketplace Success this program introduces the audience to a new holistic discipline for driving strategy into the marketplace.

Strategy is a promise made to the marketplace. It signals intent and thus creates customer expectations. But success doesn’t come from making promises; it comes from keeping promises…consistently across each touchpoint such that customer expectations are continuously met or exceeded.

Learn:

  • Why 90% of all business strategies fail in the marketplace
  • Three tests that can help you choose a viable marketplace promise that you can keep
  • Why your marketplace promises aren’t enough
  • How high performing organizations leverage the four key implementation success factors
  • How to design a customer experience that surpasses expectations
  • How the right culture and reward structures can build a workforce committed to implementing your promises
  • How to design the necessary processes and select the right tools that will enable marketplace success

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