VP, Corporate Communications
With a unique blend of corporate, entrepreneurial and academic experience, Alanson guides individuals and corporations to success through effective communications strategies and campaigns. He has served as a corporate communications executive for Fortune 500 companies, founded and led his own communications consulting firm, and served as a tenured faculty member and social science researcher at major research universities.
He brings thoughtful and proven approaches to his work as a communications advisor, strategist and coach. His work with client organizations centers on designing internal and external communications programs to manage organizational change, respond to crisis situations, promote new initiatives and programs, enhance stakeholder engagement and strengthen corporate reputations. Throughout each engagement Alanson focuses on developing appropriate leadership communications strategies, producing impactful executive presentations, enhancing leadership presence and influence, and communicating effectively in the digital age.
Alanson also bring decades of communications management experience to his work with clients and their teams. The corporate communications team he leads at Imperatives, LLC, provides exceptional research, writing, editing and publication services, along with communications planning and project management support. Alanson’s communications
teams have been widely recognized for excellence at the local, regional and national levels.
Alanson earned his PhD at the University of Florida, with a dual major in educational research and cultural anthropology which allows him to bring insights into human, organizational and cultural behavior to his work as a communications practitioner and leader. He completed a postdoctoral program at George Washington University’s Institute for Educational Leadership and is a graduate of Georgetown University’s nationally regarded Leadership Coach Training Program. He is a practicing leadership coach and credentialed by the International Coach Federation. His coaching practice is offered through The Van Fleet Group, LLC.