We Can Take You From Strategy Development to Marketplace Implementation
Our deep experience in…
- Identifying relevant consumer/customer/stakeholder insights
- Recasting those insights as opportunities
- Developing strong strategies/programs
- Crafting internal/external communications
…enables us to integrate programming and build support across all stakeholders.
Getting It Right, Making It Work, Getting It Done is our guiding mantra.
Getting It Right
Select and develop the right strategy… clear and easy to execute
Making It Work
Ensure the necessary execution drivers are in place before going to market
Getting It Done
Provide talented associates to help you execute in the marketplace
MARKETING / GENERAL MANAGEMENT
From strategy articulation to customer experience design to tactical execution, we help our clients present a consistent, unified image to the marketplace.
Typically retained by Marketing, we work across Marketing, Sales, Operations, R&D, HR and IT to ensure each customer touch point delivers on the organization’s go-to-market vision.
Our skilled associates manage new product/program launches, create support materials, improve processes, and train employees.
From issue identification to study design to field management to analysis, insights & implications, we help our clients uncover and capitalize on the most compelling and actionable insights for their business.
We utilize the full market research toolkit: qualitative and quantitative techniques, as well as secondary or syndicated research and resources.
Not a research vendor per se, we play the role of internal research manager ensuring studies are actionable and implemented on time and on budget.
From communications audits, strategy & planning to writing/editing and project coordination, we help our clients succeed through powerful communication that drives their message home for internal and external stakeholders.
We help our clients with communications campaigns, corporate publications, web content, blog posts, executive presentations, and internal newsletters utilizing our senior team of writers, editors and communications consultants.
Using our proprietary model we create a holistic roadmap that enables you to bridge the traditional gap between executive-level strategic vision and organization-wide execution in the marketplace. By aligning your people, processes and tools to your strategic intent and envisioned customer experience we ensure implementation readiness and dramatically increase your odds of success.
Our leadership team has over 100 years of experience in companies large and small, domestic and international, B2C and B2B, across multiple industries. Our dynamic service model is an outgrowth of the typical consulting/staffing firm shortcomings we ourselves experienced as consumers of such services throughout our careers.
Unlike the typical staffing firm we provide executive-level thought leadership and functional expertise that goes beyond the resource assigned to your project. Every project is managed by an IMPERATIVES vice president. Depending on the needs of the project, these deeply experienced National Practice Leaders will work the project and/or actively coach our associates assigned to it.
We wrote the book on Strategy Avtivation
Are you getting the most out of your contractors?
Strategy Activation: How to Turn Your Vision into Marketplace Success
A Checklist for Leveraging Temporary Staff Resources
2511 Crescent Ridge Road
Minnetonka, MN 55305